![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://cdn-images-1.medium.com/max/838/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express
![Puma | Jackets & Coats | Retro Puma Brazil Full Zip Track Jacket Neymar Jr Pele Yellow Green Medium | Poshmark Puma | Jackets & Coats | Retro Puma Brazil Full Zip Track Jacket Neymar Jr Pele Yellow Green Medium | Poshmark](https://di2ponv0v5otw.cloudfront.net/posts/2023/01/19/63c9ae46da557f1b181067da/m_63c9af48ffb5d05224e50ef7.jpeg)
Puma | Jackets & Coats | Retro Puma Brazil Full Zip Track Jacket Neymar Jr Pele Yellow Green Medium | Poshmark
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)